Differences

This shows you the differences between two versions of the page.

--- traps [2026/10/01 20:52] – [Traps] mikem
+++ traps [2026/10/01 20:57] (current) – [Traps] mikem
@@ Line 1: / Line 1: @@
 ====== Traps ======
-Working on new traps all the time...
+What these traps have in common is the sheer amount of choice and conflicting opinions they throw at you. When you take a closer look, they're not all separate things. Decide if each one applies to your business, and if it does, jot down exactly what it would take to satisfy it, and how you could measure the returns of the approaches you choose. Sometimes this might take some work, including research and asking around. But the questions remain clear:
+  * What exactly is this trap expecting me to do?
+  * Does that seem worthwhile for my business, will I be able to measure the results?
+FixMy is working on new traps all the time...
 **The Brand-Building Trap:** Short-term sales results don’t matter, you’re using beautiful photos to build an image for the future that will activate at some point and cause new customers to walk in months later. Hm.