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--- traps [2026/10/01 19:42] – [Traps] mikem
+++ traps [2026/10/01 20:57] (current) – [Traps] mikem
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 ====== Traps ======
-Working on new traps all the time...
+What these traps have in common is the sheer amount of choice and conflicting opinions they throw at you. When you take a closer look, they're not all separate things. Decide if each one applies to your business, and if it does, jot down exactly what it would take to satisfy it, and how you could measure the returns of the approaches you choose. Sometimes this might take some work, including research and asking around. But the questions remain clear:
+  * What exactly is this trap expecting me to do?
+  * Does that seem worthwhile for my business, will I be able to measure the results?
+FixMy is working on new traps all the time...
 **The Brand-Building Trap:** Short-term sales results don’t matter, you’re using beautiful photos to build an image for the future that will activate at some point and cause new customers to walk in months later. Hm.
-**The Declining Results Trap:** when there are initial good results that soon and steadily go down, making you suspect all that was changed was a simple one-time fix to website or novelty saturation in ad market. Yet you pay to maintain. :?:
+**The Declining Results Trap:** when there are initial good results that soon and steadily go down, making you suspect all that was changed was a simple one-time fix to website or novelty saturation in ad market. Yet you pay to maintain.:?:
+**The Content Creator Trap:** You're pushed to wear a new content creator hat, continually coming up with a steady stream of authentic new stories and images to capture the "resurgence of consumer interest in buying local". The trend may be real, but so is being haunted by the idea of taking on a whole new job. :?::?:
 ===== The Traps Collection =====